I am a big fan of Ryan Holiday. I love his work on Stoicism. This book gets into some areas that interest me. The concept of "networking" - how to do it, how not to do it. "Marketing." Building an email list. Controlling your content. Establishing a side-hustle. Etc, etc.
Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.